Influencer Marketing in 2024

Influencer marketing is one of the most widespread types of marketing, both worldwide and in Armenia. The influencer marketing market is valued at $21.1 billion in 2024. 61% of consumers trust influencers’ recommendations, and Instagram is one of the leaders with a 67% share of advertising.

Influencer Marketing in Armenia

In Armenia, prices for influencer marketing are quite relative, but there is a certain scale:

• Story format: starting from 150,000 drams up to 1 million.
• Post: from 200,000 drams to 2 million.

Global Influencer Marketing Prices

In global influencer marketing, prices are as follows:

• Story: from $100 to $8,000.
• Post: from $200 to $15,000.

Prices can vary depending on the industry, country, influencer’s engagement level, duration of collaboration, and type of content required. It’s very important to familiarize yourself with the statistics of influencers’ pages and understand the level of follower engagement before collaborating with them.